Jay Manuel is the Creative Director for Sears Canada’s Attitude Collection

The Sears Canada ATTITUDE collection will be taking a new direction, with the announcement that Top Model personality Jay Manuel will be the new Creative Director for the line. Jay Manuel signs on as part of a multi year deal with Sears Canada for the ATTITUDE Jay Manuel line. Manuel will be more then just a face for the line, as he will be involved in all facets of the collection including product development, design, fit, in-store retail and marketing. The debut collection, which will include women’s apparel, shoes, bags and accessories, will be unveiled at LG Fashion Week on Wednesday, March 30, 2011 at 8:30 p.m.

The Toronto-born Jay Manuel is best known for being part of America’s Next Top Model and as the host of Canada’s Next Top Model and is also a make-up artist in addition to being a TV personality and creative director. I wonder what this change will mean for the line? We can’t wait till the show at LG Fashion Week.

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