Joe Fresh wants you to Re-Think Breast Cancer

Model Patti Hansen, with her two daughters,
wearing the 2011 Fashion Targets Breast Cancer tee

To celebrate 10 years of the ‘Fashion Targets Breast Cancer’ campaign in Canada, Rethink Breast Cancer and the Joe Fresh brand are introducing 10 new apparel items to raise funds for breast cancer, education and support. Included in the 2011 collection is a limited edition sequined tee modeled by this year’s campaign spokeswoman, legendary model and cancer survivor, Patti Hansen.

The world famous ‘bulls eye’ campaign launched in Canada in 2001 and has raised close to $2 million since then by collaborating stylish clothing and breast cancer awareness. The tenth year anniversary collection will be available exclusively at Joe Fresh locations and include:
-limited edition sequined tee (pictured above) – $14
-6 womens coloured tees – $12
-2 styles of t-shirts for men – $12
-classic black tote – $24

To further engage consumers in the campaign, media partner ‘Rogers’ will be hosting a ‘Fashion Targets Breast Cancer’ contest through Chatelaine.com and Flare.com to give away a girls getaway for two! The grand prize includes flights to Toronto, two nights accommodation, $1,500 in Joe Fresh gift cards, hair and Joe Fresh make up application and two tickets to Rethink’s Boobyball! The contest is on now and runs until May 31, 2011. Good luck to anyone who enters!

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