Made for Playbook: Accessory Launch Event

Blackberry maker RIM held a launch event for a new series of fashionable accessories for their Blackberry Playbook tablet. The Canadian company teamed up with creative agency Winkreative to introduce the exclusive ‘Made for PlayBook’ accessories collection and were displayed at the TIFF Bell Lightbox. This is hot on the heels of their Blackberry 7 launch in August and proves the company is devoted to giving their users great teachnology and stylish features that even the most timid technology useres can appreciate. The designer cases for the Blackberry Playbook are from Delvaux, Valextra, Ettinger, Brooklyn, Porter, Ganzo, and Canadian company WANT Les Essentiels de la Vie. The designs are sure to please any fashionista looking for a chic and stylish way to carry their Blackberry Playbooks.

An interesting highlight of the event was a display that featured a range of RIM products from the past and present. It was interesting to compare the older, clunky designs with the shiny and sleek new ones. See photos of the new tablets cases below.

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Richard and Marc launched Toronto Is Fashion back in 2010 and have been working on bringing attention to the Canadian fashion industry. Toronto Is Fashion covers fashion and lifestyle events, previews and news.

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