On Wednesday night, it seemed everyone in Toronto had an appointment with the doctor. It was a packed house at the Dr. Martens store on Queen Street West, as the company celebrated the Dr. Martens SS12 First Love campaign launch. The event was also a photo exhibition featuring works from some of Toronto’s prominent bloggers, who were asked to take photos of their first love (we submitted our photo of our love, Toronto!). Along side the blushing bloggers who were thrilled to show of their camera skills, hosts from MTV, Much Music and some of the gang from Degrassi stopped by to have a few drinks and check out the exhibits. Guests were also scoping out the new arrivals of shoes and boots at the store with everyone adding one or two styles to their shopping lists. The store was pretty packed all night, but with delicious poutine from Smoke’s and great beats coming from the DJ, nobody seemed to mind being shoulder to shoulder. The atmosphere was laid back and a night for everyone to get together and have fun, and the celebrations will be talked about for some time as one of the best events of the year!
Want to be a part of the Dr. Marten campaign? Tweet or Facebook a picture or story of you and your Dr. Martens and tell them why you love them. Don’t forget to include the hashtag #FirstandForever. Check out the pictures from the event below, including our canvas picture showcasing one of our favorite spots in Toronto.