Just last week I was privileged enough to attend the Strellson Fall/Winter 2012 preview at The Bay. Before I go into the collection let me give you a brief synopsis of the history of Strellson.
Strellson is based in Kreuzlingen, Switzerland and it’s the largest menswear manufacturer in Switzerland. Strellson was founded by fashion entrepreneurs Uwe and Jochen Holy which rebranded the coat manufacturer Friedrich Straehl & Co. that they acquired in 1984. It is owned by the Holy Fashion Group and produces mid-range products aimed at the innovative new generation of men. Strellson’s goal is to give the customer a modern, high quality product that is both functional and fashionable. Strellson carries two separate lines, their Premium line and their Sportswear line.
Below are some of my favorite looks from Strellson Premium collection!
Premium – “Deep Surface”
What I love about this brand is how they focus in on traditional fabrics and make more masculine menswear with a modern fit. Unlike other brands they focus solely on menswear which allows for their designers to focus on one thing: the modern male. As one can see with the images above, all of their pieces are slender. For example, a more modern version of the double breasted blazer, slim and cuffed pants, and, most interesting in my opinion, their revival of the single pleated pant as opposed to the flat front. Other interesting details include contrast stitching and piping, open edge finishing, and pockets for smartphones to enhance functionality.
My personal favorite of all the looks has to be the last one. I love how slim the blazer is in the torso as well as the length of the jacket. I’m also quite fond of the peak lapel on the jacket as well as narrow width. Last but not least, I love the monochromatic color story of the look with the subtle brown shadow plaid and the fine gauge cinnamon turtleneck.
Strellson has also partnered with bicycle manufacturer Bianchi, for their ‘Rolling Style – White Edition’ collection. The clothing and accessories for the line was developed with fashion and functionality in mind. The bi-stretch suits are breathable and repel both water and dirt, feature reflective strips under the collar and on pockets for riding at night, and also have security zippers to keep mobile phones and other valuables secured. The collection includes 3 suits, a biking shirt, a helmet, shoes, socks, and a bag all innovatively designed for biking.
To celebrate, Strellson is holding a Pedal Challenge from May 25th until June 17th in the window at The Bay on Queen Street where people can enter for a chance to win a Bianchi bike and a Strellson shopping spree! To enter, or for more information about the contest, visit: