On Tuesday, August 28th, Target announced a partnership with Montreal Fashion Week, one of Canada’s biggest fashion events. Joining forces with Québec style icon Mitsou Gélinas, Target will have a strong presence throughout the event, which takes place from September 4 to 7 at l’Arsenal. This partnership with Montréal Fashion Week represents Target’s first foray into Québec, a market known for its fashion forward scene.
“Montréal Fashion Week is extremely proud to be partnering with Target for its 23rd edition. They have collaborated with iconic designers like Missoni and the late Alexander McQueen. We see their involvement with Montréal Fashion Week as a positive sign for Montréal’s fashion industry,” commented Jean-François Daviau, Co-President, Sensation Mode.
As previously announced, Target plans to open 125 to 135 stores in Canada beginning in 2013, with the first stores in Québec opening in the fall. More than $10 million will be invested to renovate each location in order to offer the full Target-brand experience to Québec. Target expects to employ 150 to 200 team members at each location, with hiring for the Quebec market slated to start in early 2013. We’ll keep you posted with more information regarding Target’s Canadian expansion and updates to this exciting partnership with Montréal Fashion Week.
For more information on Target Canada, follow them on Twitter: @TARGET_CA or TARGET_FR (the latter for our french speaking neighbours :))