Eight lucky designers have been chosen to have their designs shown on the World MasterCard Fashion Week runway, taking place in October here in Toronto. As part of the Mercedes-Benz Start Up program, the final eight designers were chosen through a country-wide search and will recieve valuable insight into the world of fashion business, including mentoring from some of Canada’s top fashion gurus.
Over the course of the last five months, the semi-final phase of the program held searches for top emerging designers, and a committee selected designers from a pool of applicants to present their collections and business plans to a panel of industry experts, consisting of buyers, journalists, established designers, stylists, show producers and marketing professionals. The panel announced earlier this year that it would be adding wild card entries at the conclusion of the semi-final phase. These three additional semi-finalists will be joining the first five semi-finalists and will debut their Spring 2013 collections at the Mercedes-Benz Start Up group runway show at the World MasterCard Fashion Week in October.
The eight finalists Malorie Urbanovitch, Dreamboat Lucy, DUY, Christopher Bates, Caitlin Power, Nicole Campre, Lauren Bagliore and Pure Magnolia Gowns will all benefit from intensive mentoring as they prepare for the runway. Canada’s most important fashion event, World MasterCard Fashion Week, will also provide unsurpassed marketing opportunities coupled with an audience of important buyers and media in attendance.The 2012 recipient who will be chosen at the October show will receive a solo runway show, fully produced by IMG Fashion at the Fall 2013 Collections in March. This designer also will receive editorial coverage in FASHION Magazine, mentoring by Editor-in-Chief Bernadette Mora, Robin Kay, President of the Fashion Design Council of Canada, Jarrad Clark, Global Production Director, IMG Fashion, and other soon-to-be- announced successful fashion experts. Mercedes-Benz Start Up will be announcing the 2013 semi-final locations in October.
For more information visit www.Mercedes-BenzStartUp.com and follow @MBStartUp for the latest updates.