Toronto will get a preview of the new LOFT stores before the first Canadian LOFT location opens at Yorkdale later this year. The LOFT Mobile Style Closet will be touring the streets of Toronto on Friday, October 26th, and will give Torontonians a sneak peek at LOFT’s 2012 Holiday Collection –plus one lucky winner has the chance to walk away with the entire contents of the Style Closet (approximately $2,000 value)! There will also be a surprise giveaway for the first 25 guests at each stop.
The LOFT Mobile Style Closet will be in the Ryerson University/ Eaton Centre area from 11:00 AM – 1:00 PM, the Financial District from 1:30-3:00 PM, and Yorkville from 3:30-5:30 PM. You can find out the exact whereabouts of the truck by following @LOFTCanada for real-time location updates
LOFT Chief Style Director, Alia Ahmed-Yahia will be on board, meeting and greeting Toronto shoppers and will talk about the upcoming holiday trends and the new collection that will be available at the Yorkdale location.