Continuing their successful 16-year partnership, denim retailer Bluenotes has created an exclusive T-shirt in support of Kids Help Phone and the fight against bullying. The tee, designed in collaboration with seven of Canada’s top musical artists, launches across North America today, in line with National Bullying Awareness Week (November 12-17, 2012).
Bluenotes’ long-term commitment and support for Kids Help Phone has already generated over $1.5 million for the charity! Highlighting the impact of pop-culture in youth’s lives, this year’s initiative brings together Wax Records’ artists Simple Plan, winners of the Juno 2012 Allan Waters Humanitarian Award, Lights, Hedley, Kardinal Offishall, Alyssa Reid, Walk Off The Earth and The Gregory Brothers, to bring attention to the topic of bullying through fashion and song.
With horrifying news articles coming out across Canada regarding bullying, and youth suicides on the rise at an alarming rate, its time that all of us do our part and get involved. Especially if you were born before the 90’s, well after the wide use of the internet and invention of Facebook, you know what kids have to deal with today is unlike anything we had to deal with in schools. Statistics have found that up to 50% of Canadian children are bullied and 1 in 4 are bullied online.
“The face of bullying and harassment has evolved dramatically over recent years. A major part of Kids Help Phone’s mandate, and goal in our partnerships, is to invent new ways to reach more youth and encourage the anti-bullying discussion” says Sharon Wood, President and CEO of Kids Help Phone. “This year’s partnership with exceptional Canadian talents and Bluenotes, our largest project together to-date, is a huge stride toward eliminating the taboo surrounding seeking out help.”
True Colors – Let Them Show
The exclusive Bluenotes graphic tee, inspired by the song “True Colors” made famous by pop star Cyndi Lauper, will see 100% of profits given to Kids Help Phone and includes elements from each featured musical talent. In tandem with the sale of the tee, the artists recorded a remake of the iconic song, available for purchase through iTunes with proceeds going to Kids Help Phone.
Tees retail for $10 CDN and are available for a limited time at all 120 Bluenotes locations across Canada and at bluenotes.ca.
* As a special note to any younger readers of Toronto Is Fashion.com, we encourage you to help spread the word of Anti-Bullying Week to your friends and family. If you ever need a helping hand and someone to talk to we encourage you to contact Kids Help Phone at 1-800-668-6868 or visit their website.