Finnair Airlines and Finnish design house Marimekko are teaming up to enhance the air travel experience with a new design partnership. From spring 2013 all Finnair aircraft will feature a ‘Marimekko for Finnair’ collection of textiles and tableware, featuring Marimekko’s classic patterns that will add a touch of fun and luxury at 37 000 feet. The Marimekko for Finnair collection is specially designed to add a light and fresh visual and tactile dimension to the on-board experience.
“Finnair has a strong design heritage, and this cooperation brings our design thinking to a new level,” says Mika Vehviläinen, Finnair CEO. “Our goal is to become a design airline, and bring our customers unique experiences for all five senses. Cooperation with Marimekko is an important step towards this target.”
“Both of these brands are about bringing positivity, high quality and peace of mind to customers,” adds Vehviläinen. “We believe this collaboration will help generate new experiences and lasting, positive memories for a whole new generation of Finnair passengers in Asia.”
This will be an interesting collaboration to see, as this will bring a bold new spin on air travel. It was also a smart move for Finnair to collaborate with a Finnish design house to bring awareness to both home grown companies. Maybe Air Canada will take a note from this bold marketing move and establish a partnership of its own. Perhaps we’ll be seeing Greta Constantine in the sky in the near future? Only time will tell.