Simons, the esteemed family-owned fashion retailer from Quebec City, has opened its first store outside the province of Quebec in West Edmonton Mall. The sprawling 115,000 square foot store is located on the second level, in the north-west corner of the mall along Europa Boulevard.
With seven locations in Quebec and more than 170 years in the business, Simons has become an iconic Canadian fashion destination with a unique shopping concept. Offering a curated selection of renowned international designers (such as Balmain, Missoni and Paul Smith) and a fashion-forward collection of its own exclusive and innovative private label brands for men and women. Simons also carries home fashions for the bedroom, bathroom and kitchen.
The primary men’s and women’s areas are centrally located and easily identifiable by their colour palettes and prominent fitting areas: emerald green for women and petrol blue for men. Within each section is a boutique area showcasing the high-end designer labels. For younger shoppers, bold colours and interactive features make for unique landmarks within the store.
Express fitting rooms for women are cone-like and descend from the ceiling for quick sizing checks, in addition to full-fledged change rooms well-equipped with space for friends. The denim area for men has a bar-like set up with stools and a gaming wall for shoppers to play while they shop. Mini digital photo studios allow shoppers in these two areas to capture endless fashion combinations with access to social media outlets for instant feedback. The extensive collection of accessories sits in the middle of the store, acting as a pivot point connecting each fashion section. The store also features a lingerie boutique and a home fashions area.
The beautiful new location is a stand-out from the inside and out. On the exterior surface, vertical, twisted titanium blades create an arching motion and a 30 foot cube of glass appears to be carved into the corner of the building. Adding to the unique design of Simon’s West Edmonton Mall location will be a stunning installation by the acclaimed Canadian architect, Philip Beesley. Suspended within the glass cube, a canopy of undulating crystalline columns will use sensory mechanisms to respond to human movement, creating a gently swelling and rippling ocean of light.
Unfortunately, Toronto will have to wait for own Simons. If you can’t stand the wait, you could always spend a weekend in Montreal like we did and so some Simons shopping, or you could shop Simons online (they ship to all Canadian address’)!