American retailer Target has been showing a lot of Canadian love recently, and they’ve just announced they will partner with the Toronto Fashion Incubator (TFI) for the annual TFI New Labels Fashion Design competition, the national fashion design competition featuring TFI members. Celebrating and supporting up and coming Canadian designers, the winner of the competition will receive a $25,000 cash award from TFI supporter Suzanne Rogers, as well as the opportunity to create an exclusive collection to be sold in Target stores across Canada in 2014! The winner will also receive a full page editorial feature in Flare magazine.
The TFI New Labels competition has been featuring the hottest up and coming design talent in Canada since it first started in 1992. This year’s competition will have designers tasked with creating a fashion line for the Target’s Elisha Ballantyne, divisional merchandise manager for apparel and accessories. Elisha will meet with the competitors in advance to provide guidance on critical business elements to consider when creating their collections. After a series of four challenges, the winner will be announced at the TFI New Labels Gala in April 2013.
“We are always looking for ways to elevate the competition and we are thrilled to have Target on board to support New Labels this year,” said Susan Langdon, executive director, Toronto Fashion Incubator. “With a guaranteed in-store collection on the line, the stakes are even higher for our young designers. Target is known for their exclusive designer partnerships, and we are so pleased to be able to give one of our own such an amazing opportunity.”
For more information on TFI New Labels and to find out how designers can enter, visit the TFI website.
Photos: George Pimintel/ Backseatstylers