Holt Renfrew will be opening its first hr2 store tomorrow, March 28, at Quartier DIX30 on the south shore of Montreal. A division of Holt Renfrew, hr2 is Canada’s first premium off-price store, and will showcase over 150 leading brands at irresistible prices. Montreal shoppers can expect to find an assortment of brands like Alice + Olivia, Diane von Furstenberg, Splendid, Michael Michael Kors, Cole Haan, Kate Spade, Tory Burch, Ray-Ban, 7 for All Mankind, Nicole Miller, Elie Tahari, Ralph Lauren, House of Harlow, Anzie, John Varvatos, Hunter and hr2 private label.
Visitors to hr2 stores can expect a lively, colourful and modern shopping experience with weekly new arrivals in womenswear, menswear, footwear, accessories and jewellery. “We are pleased to welcome customers to this unique new shopping experience,” said Heather Arts, Vice President of hr2. “hr2 will offer fresh and distinct merchandise. Our vendors are thrilled to partner with us to grow their business through this new premium off-price store.”
“Holt Renfrew is in growth mode, fuelled by record performance, and our new hr2 concept is an exciting part of our business expansion plan,” said Holt Renfrew President Mark Derbyshire. “We’re pleased to offer our first hr2 store in Holt Renfrew’s birthplace of Quebec, where we’ve had a strong legacy for over 175 years.”
“hr2 will target everyone who loves leading brands, on-trend style and irresistible prices. The new stores will appeal to a contemporary audience and those who shop designer brands as well. While some of the brands at hr2 will also be carried at Holt Renfrew, product assortment will not overlap,” added Heather Arts.
A second hr2 location will be offered in spring 2013 at Vaughan Mills in Ontario; with a national presence by the end of 2015.
*Photo Credit: CNW Group/Holt Renfrew