After much talk and anticipation fashion leader ZARA has officially launched their online store in Canada today, allowing consumer’s access to purchase the newest collections and have it delivered their home, work or pick it up from their local store. Leading up to the March 6th launch date, ZARA’s website placed a teaser promotion with the catch phrase ‘Dear Canada,” on its homepage. This campaign has been used across the world as the fashion brand takes its first step into the world of e-commerce.
We were invited to try out the new online service before the official launch, and it was a very easy and enjoyable shopping experience! After ordering our pieces (there are multiple payment options including PayPal!), we received email alerts to let us know when our product shipped, where it was, and when it should arrive. When we realized we wanted a darker pair of jeans instead of our earlier choice, it was a fast and smooth return at ZARA’s store location in the Toronto Eaton Centre.
ZARA OPENING NEW STORES AT YORKDALE MALL
We’ve received word that ZARA will be opening a ZARA Home and Massimo Dutti, the brands sister clothing line, at Yorkdale Mall in Toronto. So far both stores are in construction phase and there is no official opening date yet. While we wait for these new stores to open, we can now shop ZARA Online to pass the time. You can check out the February 2013 lookbook in the gallery below.