Actor and philanthropist Matthew McConaughey has partnered with Canadian-based apparel manufacturer Grand National Apparel to announce the launch of JKL, an active-inspired sportswear collection derived from McConaughey’s active lifestyle and philosophy of life. A portion of sales will support the just keep livin Foundation, a non-profit organization founded by McConaughey, which implements after-school fitness and wellness programs, in inner-city high schools.
“I’m starting this brand because it accents a positive. It spreads a good word, creates incentive, puts a smile on my face and it’s fun,” stated McConaughey.”I like working on the details, the design, the marketing, and I think the JKL philosophy is what makes it unique. I am behind this brand, not in front of it: I’m the author, not the face or the definition, and that allows the consumer to personalize his own JKL story with each item he purchases.”
The JKL men’s collection is available at Dillard’s and Dillards.com