Fashion designer Victoria Beckham is planning to expand her fashion empire by opening her first store location in London. Her collections are currently sold across the U.K through department stores such as Harrods and Selfridges, but this will be the designer’s first independent retail location. Victoria is prepared for the stress of juggling a growing fashion line as well as a growing family; she welcomed 21-month-old daughter Harper to her family of 4 boys.
“The children are my priority and always have been and always will be so it’s a little bit of a juggling act,” she told the Vogue Festival at London’s Royal Festival Hall on Sunday.
“I really enjoy being a mum, I love my kids more than anything, but I love doing what I do as well and it’s just getting the balance right which is not easy, at all.”
The designer, famous for being one-fifth of the pop group Spice Girls, has lived a very successful life and has proven herself as a savvy designer and businesswoman. After a foray into design with denim brand Rock and Republic, Victoria launched her own collection in 2006 and has risen to become a staple at New York Fashion Week. It is currently rumored she may be landing her first American Vogue cover soon. As a model she has also appeared in campaigns for designers Marc Jacobs and Dolce and Gabanna. Her son Romeo is currently starring in Burberry’s 2013 Spring/Summer campaign.
No word yet on the location of the store, but we’ll keep you updated. British media reported that Victoria bought a Spars location, which is kind of a convenience store/supermarket, back in March. This won’t likely be her first flagship location for her fashion collection but will rather be used for extra work space as her fashion team expands.
Watch the Romeo and Burberry campaign: