Hudson’s Bay Project Adventure

Four explorers. Two months. One Epic Road Trip.

Hudson’s Bay has started its cross-Canada journey coined Project Roadtrip on June 19th in Vancouver, British Columbia as a means of “sharing the unique beauty of our country and the adventure embedded deep within.”

The team consisting of Michael Simonetti, Brent Marson (both 27) and Ryan Banting and Chris Arthur (both 20) have been handpicked to film their experience in the Canadian outdoors with the aid of some Canadian Olympic athletes. The four adventurers will meet up with some of Canada’s top athletes along and will get Olympic training sessions from them as well as learn more about their chosen sports.

The adventure-journey includes stops in 49 Canadian cities and will end at Rocky Harbour, Newfoundland this August 11th.

Members of the team are equipped with cameras to make sure that their experiences are well documented and can be shared to the audiences via webisodes on B-insider.com starting July 1st. Some of the summer activities that the group will try include snorkeling, paragliding and mountain biking.

Those who want to chat with the foursome can stop by some of Hudson’s Bay’s retail locations, as these sites will also be stopovers for the group. The group will be hard to miss as they will be bringing along a customized RV with Hudson’s Bay’s very own signature stripes and will be wearing Hudson’s Bay’s Stripe collection pieces.

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