Yorkdale Mall’s Nine West store reopened it doors onMay 30th as part of the re-branding process of Nine West. The re-modeling of the Nine West location has followed renovation designs done in the New York Lexington flagship store coupled with the new slogan: 9W We Do Shoe.
Prominent changes in the store include a chic white frame interior accented by lush pink benches with the ambience described as ‘pretty in pink and what woman doesn’t love pink!’ according to Marlene Lavecchia, VP of Retail Operations.
Chief Operating Officer for Nine West, Tim Davison states that the store’s design will be “unlike any other shoe store in the centre” with noticeable changes that include trend-themed walls aptly named for different types of shoes Nine West has to offer. These include the ‘Pump Parlour’ Wall for heels, ‘Ballet Bar’ Wall for different styles of flats, the ‘We Do Shoe’ Wall for their hot to trot collection as well as the ‘Sandal Salon’ Wall for you guessed it, sandals of different arrays of colours and designs.
The inspiration for the new shop design is ‘a woman’s strong desire to surround herself with great shoes’ and truly, the new Yorkdale Nine West will be able to have their shoppers feel this as they step into the store.
Photo: Ingrid Punwani www.ingridpunwani.com (CNW Group/Nine West)