Canadian retailer Addition Elle will be launching a model/blogger contest in the search of finding 5 fashionable girls for the experience of a life time. Addition Elle, an industry leader in plus-sized fashion, also feature their 3 blogger brand ambassadors in the new Fall 2013 campaign titled ‘I Have Great Genes’. The accompanying contest to the campaign asks their questions ‘do you have great genes?’ and awards the grand winner with a pretty sweet prize.
After several rounds of selection – by fans as well as judges – finalists will be paired down to top twenty and then top five. These top five will then be flown to New York City to participate in a fashion photo shoot, all of which will culminate with the announcement of the winner November 27th. For this Model Search, Addition Elle is partnering with New York-based Modeling Agency JAG (formerly of Ford plus-size modeling), and plus-size fashion blogger Gabi Fresh. Also on the judging panel will be the fashion Editors of Elle Quebec and Elle Canada. The grand prize is a $1000 shopping spree at Addition Elle, a feature in an upcoming Addition Elle Look Book, and a chance to sign a modeling contract with JAG.
The contest is open to residents of Canada and the United States. Contestants will have the opportunity to submit photos of themselves from September 3rd – October 6th. These are the details we have for now, but at the time of this posting, the details were still being kept secret.
To see more from the new Fall 2013 Campaign see the video below.