Roots marks milestone with special initiatives

Roots celebrates 40 years in the retail business by thanking their employees, as well as presenting special projects to commemorate their heritage.

Co-founders Michael Budman and Don Green personally greeted their employees at an evening event at their Toronto factory, head office and distribution centre ahead of their 15th of August celebration.

The main celebration includes an exhibit at their flagship store, re-release of their original negative heel shoe, jacket collaboration with Smythe, a table book titled Roots: 40 Years of Style and a full page spread in Globe and Mail on the 15th as a thank-you to their Canadian shoppers.

The anniversary also coincides with the opening of their 100th store in Asia as well as the appointment of new COO Wendy Bennison who has expressed excitement on working at Roots for their five-year growth plan. Check out the Roots 40th Anniversary collection below.

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