MasterCard Canada recently launched their Stylicity retail program for World MasterCard Fashion Week. The launch party was held at the Queen St. Bay store, with retailers and guests enjoying the nights activities as well as a fashion trend presentation.
The Stylicity program consists of a network of local retailers, spas and restaurants in Toronto presenting unique offers and experiences to MasterCard cardholders. Through the program, consumers can explore participating local and national merchants, both in-store and online, and receive exclusive offers.
MasterCard Canada also launched a contest to reinvent the Canadian tuxedo as part of their activities. The contest, which runs until November 3rd, encourages Canadians to pose their own twist on the “denim on denim” tuxedo look on their Instagram or Twitter accounts. Pictures of those participating will be collected and uploaded to MasterCard’s Stylicity website and one lucky Canadian will be winning a grand prize of one $2,000 MasterCard Prepaid Card for their creative look.
For inspiration, Canadians can visit participating Sylicity merchants such as eLUXE.ca, M for Mendocino, m0851 and Philip, who have each redefined the Canadian Tuxedo in their own image of iconic Canadian fashion. You can see a full list of retailers participating in Stylicity here. MasterCard holders are offered great access as well as rewards through this retail program with the help of a list of merchants the site has to offer. Stylicity will be available from October 18th to November 3rd.