Hudson’s Bay celebrated the arrival of spring with the introduction of new women’s clothing brand 424 Fifth.
The event which happened last month and was attended by fashionistas who were able to enjoy the preview launch of 15 pieces from the collection while sipping on the “electric cherry” cocktail – inspired by one of the colours from the collection of the same name.
Some of the items that were originally available were basic accessories as well as “must have” pieces while other items from the collection were released in April. A capsule collection for summer is also planned for the month of May.
Those who would like to purchase pieces of the Spring 2014 collection may do so at all Hudson’s Bay stores as well as online at thebay.com. You can see photos from the event below.
George Pimentel Photography, WireImage