Runway Focus : Joe Fresh

Toronto Is Fashion Week Joe Fresh

Joe Fresh presented the Fall/Winter 2014 collection to a packed house on Wednesday night of World MasterCard Toronto Fashion Week. Arguably one of Canada’s biggest fashion success’ in recent histories, the rapid expansion of the label in the last few years was met by the demand of the consumer. The Joe Fresh brand has had great success in creating anticipation from their seasonal runway shows to their stores for purchase. Their latest collection is no exception and should do well with customer


 We liked that the collection showcased 3 key looks; modern, vintage, and futuristic. Using a a dark colour palette that was predominantly greens and browns, the trademark pop of ‘Orange’ of Joe Fresh was used throughout the show. The graphic prints were well done and the sweater dresses looked beautiful and cozy. Cropped pants, cut just above the ankle, were mixed in with a variety of skirts in various lengths (Including a super short ruffled skirt).

 

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