Pictures and shoes collide as Adidas brings a new offering this August in collaboration with Instagram.
Through a teaser announcement in the Instagram website, Adidas is letting customers pick their own Instagram photo to be transferred to their own pair of ZX flux sneakers!
This move might just be Adidas’ answer to Nike’s own PHOTOiD program, although details about the new offer have yet to be made. The Photo Print app will be available in both an Apple and Android app and although no price has yet to be announced, the ZX flux currently retails for around $85-$100.
Those who would like to get a glimpse of the limitless possibilities this feature will bring, check out the Adidas teaser ad from Instagram.
Hopefully, this isn’t an April Fools joke like the Virgin Mobile SmartKicks!