Fashion designers team up with PEPSI before World Cup


Pepsi is launching a limited-edition line of apparel, accessories, electronics, and skateboards designed by fashion labels.

The fashion collection was unveiled today by Bloomingdale’s, and includes mostly men’s products by apparel brands Original Penguin, Gents, Goodlife, and Del Toro, audio gear brand B&O Play, and skateboard company Shut. Prices range from $80 to just over $500.

 First and foremost, we wanted to create covetable product that was high-quality and well-designed,

says Kristin Patrick, Pepsi’s global chief marketing officer. ”We did not want the product emblazoned with logos, as this generation of consumers is not interested in branding that is too heavy-handed.”

The line is actually pretty good, with more than few pieces we wouldn’t mind owning ourselves. For more detailed information and to shop the collection visit Bloomingdale’s website.

Take a look below, any thoughts?





















Photos From: Bloomingdale’s

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