Valentino is giving its customers the chance to put their own touches to chosen pieces with their new collection called Valentino Rogue Absolute Signature Collection.
Clients can now add studs to the heels, handbags and accessories from Valentino’s Rockstud collection and make them one-of-a-kind purchases. All styles are available with three removable studs and clients can choose their own letter and/or number combinations for each piece.
This move has also been done by other brands including Stuart Weitzman on their “Nudist” heel and Longchamp on their Le Pliage tote.
“Heritage brands have such an advantage in the marketplace due to their years of existence, depth of assortment, endorsement via celebrity as well as brand loyalists. However, to survive for the long-term there is a need to stay competitive,” says accessory expert Kimmie Smith at luxurydaily.com
Be sure to check out this new line from Valentino on their official website at: valentino.com