Samsung recently unveiled their new line of appliances named the Chef Collection at the new pop-up showroom on King St. East, in Toronto last June 5th.
The pop-up show room provided a spacious display for the collection which includes a four-door refrigerator with precise and humidity controls to ensure superior freshness, slide-in ranges with Flex Duo Technology enabling cooking of two different dishes at the same time at different temperature settings, an over the range microwave that offers cooking precision depending on the dish type and weight and last but definitely not least, a WaterWall dishwasher which promises a full cleaning coverage through its revolutionary linear movement mechanism.
According to Samsung, the inspirations for these new designs come from the world’s top professional chefs.
“Our newest premium home appliance lineup, Samsung Chef Collection, will appeal to those at-home chefs who appreciate function, precision and exquisite design,” said Warner Doell, Vice President of Home Appliances Sales and Marketing, Samsung Canada. “And it doesn’t end there – this collection is particularly suited to those that relish the cooking process from start to finish, taking their time to prepare natural, fresh foods and then enjoy them together with family and friends.”
This event was also headlined by world renowned trend and lifestyle forecaster Li Edelkoort. Edelkoort was brought in by Samsung making this her first visit to the country where she was able to discuss food and interior design trends to the audience.
“Samsung Chef Collection is unique in that it goes beyond the act of cooking and celebrates how the contemporary farm and farm culture influences our food choices and preparation techniques, and will continue to do so,” said Edelkoort.
All products from the pop-up show room are available in select Canadian retailers starting June 2014 except for the slide-in range which will arrive in the country by this July.
To know more about this new range of innovative kitchen products from Samsung, you can download the Samsung Chef Collection app at http://www.samsung.com/digitalappliances
You can visit the Samsung Chef Collection showroom at 143 King St. E.