H&M is again topping the list of the world’s biggest users of certified organic cotton, according to Textile Exchange’s latest Organic Cotton Market Report 2013. With a 29% increase in the last year, H&M manifests its leading position. This is part of the company’s strategic target to use only more sustainable cotton by 2020.
“To achieve our ambitious target, we create a growing demand for certified organic cotton, while additionally investing in Better Cotton and pioneering recycled cotton. All together means major improvements for people and the environment and makes clear business sense.” Henrik Lampa, H&M’s Environmental Sustainability Manager.
H&M headed Textile Exchange’s annual ranking already in 2010 and 2011 and took the second rank in 2012. All organic cotton used for H&M is independently certified. All garments containing at least 50% certified organic cotton are clearly labeled with a dedicated hang tag.
Earlier this year, H&M launched the first products made with recycled cotton that had been generated from consumer textile waste. This came after H&M had launched the world’s first global garment collecting scheme, aiming to pioneer a closed loop for textile production.
The image below is an example of the kind of innovative, eco-friendly thinking that is happening at H&M.