Disney’s leading lady and global fashion icon, Minnie Mouse, was spotted at World MasterCard® Fashion Week in Toronto. Through a new partnership with Disney Consumer Products, Mercedes-Benz Start Up Competition finalists were tasked with the creation of one look inspired by Minnie Mouse.
A new element to the program, the six finalists were asked to design one look inspired by the iconic character. Each designer was instructed to design one head-to-toe look for spring/summer 2015 based on the essence of Minnie. The six looks were on display as part of a Minnie themed installation for the duration of Toronto Fashion Week.
Sid Neigum’s design, which featured 1,928 laser-cut nylon Minnie Mouse shapes, was crowned the winner at a private reception we attended that was hosted by Samantha and Caillianne Beckerman and special guest Minnie Mouse. Neigum earned a prize of $2,500 to put towards his own collection.
Minnie Mouse received a warm welcome when she arrived here in Toronto. Minnie was welcomed to the city by local style stars, Samantha and Caillianne Beckerman. The fashionable pair hosted Minnie on a tour of Toronto, hitting Toronto hot spots throughout the day, sharing their selfies, street style snaps and fashion sightings through their social media channels. The pair also participated on the Mercedes-Benz Start Up judging panel as well as co-hosting for the evening reception.
Minnie fans were able to follow the fun by following the hashtag #MinnieSpotted. Guests in attendance were also encouraged to share their own versions of #MinnieStyle, posting photos of themselves donning their very own set of Minnie ears.
Event Photos: George Pimentel via DISNEY /Minnie Selfie: Instagram/TorontoIsFashion