Lululemon is opening a standalone men’s athletic store in New York. The store will cover 1,600 square foot of space and will be located on 127 Prince Street in New York’s SoHo district. The opening is scheduled to take place on the 28th of November and the store will operate independently to the women’s store.
We first told readers about Lulu Lemon’s ambition for opening Mens designated retail stores, with majority of the new concept stores opened by 2016.
The entire design was done by Lululemon’s own employees. It brings together the company’s west coast roots and SoHo’s classic elements. It has wood, raw concrete, steel and glass. Lululemon has stayed away from the classic payment registers, or tills, and instead has opted for assisted wireless payment systems.
The store will feature a number of projects aimed at increasing the company’s product innovation.