We’re exploring fashion in Denmark, quickly becoming one of the worlds hub for trendy and well crafted clothing. We’ve got the hottest labels from Denmark that you should explore, as well as the Top Streets to Shop while visiting Denmark.
We recently sat down for a royal lunch with Prince Frederik and Princess Mary, the crown Prince and Princess of Denmark, while the couple was on a trade mission in Canada. Discussing everything from architecture, construction and innovations, we toured the latest collections from danish designers with Princess Mary. Voted the most stylish royal, taking over Princess Kate’s spot for number one, Princess Mary has a killer style and a keen eye for what looks good.
Denmark has a fast growing fashion industry, which includes Copenhagen Fashion Week, and a commitment to environmentally sustainable fashion development and production that is unlike any other regulations in the world. Here are some of our favourite Denmark fashion labels you should be checking out.
WHIITE – one of the hottest Danish labels around was founded in 2003 and is now sold along international fashion brands in luxury boutiques throughout the world. Its Design Manager, Mr. Frederikke Hviid envisioned a sophisticated, feminine and versatile wardrobe for the fashion-conscious career woman, that soon won its loyal followers. The brand’s style signature can be described by fashion-statement-worthy distinct designs that are extremely wearable and have a timeless appeal.
STORM&MARIE is a family-owned fashion label launched in 2010 by Signe Elisabeth Vedel and life partner Kim Vedel Hansen who named the company after their twins. The label’s design philosophy envisions a harmonious blend of contrasts, based on the minimalist Scandinavian design: clean lines, feminine shapes, bold details and delicate hand-painted prints. Their aim is to offer the fashion oriented customer conceptual designs that are wearable and can be effortlessly mixed for a daring. individual style.
MINIMUM is a Scandinavian brand that came a long way from a small retail shop established in 1997 to an independent fashion label delivering both menswear and womenswear throughout Europe, Asia, Australia and Canada. Minimum produces 10 annual collections in limited edition offering stylish and functional wardrobe basics as well as special-occasion items at affordable prices. The brand’s style signature is given by top-quality materials, a fresh minimalist aesthetic with cool, on-trend details.
VERO MODA – one of the first brands created within Bestseller group, a family-run Danish clothing company, it was established in 1987 by Troels Holch Povlsen. It’s success was built on the growing need for young woman wanting high-class yet affordable fashion, with a little help from top-models such as Helena Christensen, Claudia Schiffer, Christy Turlington, Kate Moss and Gisele Bündchen who have been the brand’s ambassadors throughout the years. Today Vero Moda is known for offering the latest trends in clothing and accessories at reasonable prices being one of the top choices for fashion-conscious young women around the world.
SELECTED – One of the strongest brands owned by Bestseller, Selected was established in 1997 for the menswear market with its corresponding womenswear range launched in 2008. The two lines provide young urbanites in 25 countries around the world with fashion forward designs that have a distinct Nordics touch. With an original take on classics, luxurious fabrics, eye-catching prints and surprising details, the label offers high-street fashion at the best money value.
SAMSØE&SAMSØE – an innovative Danish brand playing on Scandinavian minimalist aesthetic that meets international fashion trends. The label’s portfolio includes clothing, shoes and accessories for both men and women that are a unique mix of bold prints, clean cuts and surprising materials. The aim is to offer to the international customer irresistible wardrobe essentials in terms of design, production and prices.
MATINIQUE was relaunched in 2002 as a lifestyle brand setting out to highlight the essence of the heritage label founded in 1973 by Niels Martinsen. His vision of creating comfortable, high quality and stylish clothes for the urban men has been revived by the brand’s new team while creating a strong presence on the international fashion scene. Matinique offers trend-oriented quality designs for the fashion conscious modern man to create his own contemporary style.
BY MALENE BIRGER is a global luxury label fusing artistic sense with high-quality craftsmanship and modern cuts to bring out sophisticated designs with a subtle edge. Inspired by classical menswear, interior décor, art and travels each ready-to-wear collection offers a wide array of on-trend fashion staples along with the coordinating range of accessories. Its aesthetic signature can be described by bold graphics, refined silhouettes and exquisite attention to details.
DESIGNERS REMIX – launched in 2002 by Charlotte and Niels Eskildsen has rapidly become a global high-end fashion brand, delivering to the sophisticated modern woman a daring, stylish and alluring take on Danish design heritage. The collections cover women’s ready-to-wear, shoes and accessories that through in the mix architectural minimalism, bold asymmetric accents, seductive streamlined silhouettes and exquisite fabrics.