Two years after its launch, Style.com/Print is stopping the press. This was announced recently by a representative of Conde Nast. Style.com made the unorthodox move of going from online to print magazine back in 2012, at the time when it was still under management of Fashion Fairchild Media. Style.com continues to enjoy online as well as advertising success, and remains one of the most formidable online fashion authority worldwide. The decision to stop printing, the rep explains, is because “since its relaunch in early September, the site continues to exceed growth expectations.
To continue that momentum, we’ve made the decision to focus 100% of our efforts on our core digital business.
It is widely speculated that Anna Wintour, Artistic Director across all titles of magazine empire Conde Nast, may have had a hand in the decision to focus Style.com’s core business, which is online. In August 2014, Fashion Fairchild Media was sold to Penske Media Corp for $100 million, though Style.com and NowManifest were excluded from the deal.
Image – designscene.net