H &M introduced another collaboration with the Coachella Valley Music & Arts Festival for a new collection called H&M loves Coachella. It is the sixth year that H&M is collaborating with the music festival and the H&M loves Coachella collection will offer men’s and women’s clothing along with a variety of accessories.
The collection will range from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015. The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic tshirts and shorts.
The H&M loves Coachella collection will be available in 350 stores in North America beginning on March 19th and worldwide on March 26th.
For those attending the Coachella festival, you will be able to buy the collection from the pop-up shop at the Coachella festival located in the H&M tent. Although the festival is sold out, as a special perk to customers, H&M will be giving away all inclusive trips to the festival throughout the month of March through social media and in stores. Customers who bring unwanted clothing to any H&M store to be recycled will receive a 20% off voucher for their entire purchase and will also be entered for a chance to win a once in a lifetime weekend.