See The Best Street Style Looks From Paris Fashion Week

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See The Best Street Style Looks From Paris Fashion Week
The I Scream Awards Photo Shoot

A few weeks back, we showed you pictures from behind the scenes of the I Scream awards photo shoot. Now, we have some of the finished pieces to show you! Shot in beautiful backdrop of Jordan, Ontario, the shoot was photographed by Marcus Kan (a la mode) and styled by Toronto designer Colton Rice. We had a blast checking out the scenery, hanging out with the other award winners and getting the opportunity to play models for the day. Thanks again to every reader who voted for us and we hope you like the pictures!To check out our full interview and to see all the photos from the day, click here.
See The Best Street Style Looks From Paris Fashion Week
Spring 2011 Ad Campaigns Previews

 Although many celebrities love wearing Kate Spade, this is the first time in the 18 year history of the company that a celebrity was chosen for an ad campaign. Bryce Dallas Howard, daughter of director Ron Howard, and star of The Twilight Saga: Eclipse and the Spider-Man 3 movies will star in the Spring 2011 ad campaign. 
It was a rumor circulating since September, when model Gisele Bundchen closed Balenciaga's runway show, that she would be the new face of their Spring 2011 ad campaign. These two photos have been released so far, and show Gisele sporting a different look than we've seen in the past. With male model Yuri Pleskun in white, clown-like makeup behind a seemingly submissive Gisele, we can't wait to see the rest of the photos!
Mad Men star January Jones goes bare for the new Versace Spring 2011 campaign. The 32 year old actress, photographed here by famed photographer Mario Testino, wears nothing in the campaign except a bag and pair of heels. 
There may not be much celebrity power behind the new Tom Ford Eyewear Collection ad campaign, but this much anticipated collection should sell regardless of star-power. New pieces added to the collection were inspired by Tom Ford's movie 'Single Man' and take on a very retro vibe.
English born model and actress Alexa Chung will be the face of Lacoste perfume 'Joy of Pink.' You may remember Alexa from stints on television such as MTV, but may also recognize her 'it girl' status after making many best dressed lists and landing the top spot in Vogues Stylist List a few years back. Fans of the designer hand-bag company Mulberry will remember the 'Alexa' bag designed and named after the star.
The daughter of Bruce Willis and Demi Moore is said to be the new face of fashion house Badgley Mischka. Pictured here with designer duo Mark Badgley and James Mischka, Rumer Willis will take over as the  celebrity face for the line and will be gracing magazines this spring.
Supermodel Naomi Campbell stars in the Spring campaign for Brazilian label Morena Rosa. The photo sets include Naomi in a series of short printed dresses on different backgrounds.
Model Shu Pei is already receiving praise for her work in the Vera Wang 2011 ad campaign. Critics are saying shes added a touch of personality to the clothing and accessories. The model will star in Vera Wang ready-to-wear, bridal collection and eyewear collection ad campaigns.
See The Best Street Style Looks From Paris Fashion Week
Ron White encourages celebrities to give back

Source: Canadian shoe designer Ron White celebrated the start of his annual shoe drive earlier today at his retail shop in the Manulife Centre on Bloor Street. The beginning of the shoe drive dates back 15 years and has quickly grown to become the largest shoe drive in the country, with over 21,000 pairs of shoes distributed to those in need. This years charities, chosen by The Ron White Foundation, include Dress For Success, Street Health, Halton Place, Out of the Cold and Ve'ahavta.Over the years the designer, often called 'Canada's Shoe-ru', has encouraged many celebrities to give back and has collected autographed shoes and donations to help his cause. The number of shoes in the collection is impressive, amassing what has been called a mini Bata Shoe Museum. Every year, a display of the collection is displayed and new celebrity donations are taken. You too can get involved by donating your new or gently used shoes at any Ron White location. The drive runs until February 13 making it the perfect opportunity to donate an older pair and get yourself a new pair of shoes for this Valentines Day!Check out the pictures from the event below and click 'Read More!' at the bottom of the post for more pictures. For more information on where to drop of your donations click here.
See The Best Street Style Looks From Paris Fashion Week
The 2nd Annual Danier Design Contest

Source: Canadian leather retailer DANIER has teamed up with Ryerson University's School of Fashion for the 2nd annual DANIER Design Challenge.  The challenge has 3rd year design students create an original women’s leather garment design which will be judged by a panel of experts and voted on by the public. The judges include Robert Ott, Chair of Ryerson School of Fashion, Olga Koel, DANIER’s Chief Merchandising Officer, fashion icon and television host Jeanne Beker, fashion stylist George Antonopoulos and Tiyana Grulovic, a fashion style reporter and stylist .The top 10 finalist were selected and will be presenting their looks next week at the final presentation, where the top 3 winners will be announced. The winners will be awarded a cash prize of $5,000 for 1st place, $3,000 for 2nd place, and $2,000 for 3rd place, and the winning design will be included in the Danier Fall 2011 collection! You can see the designs of the top 10 designs by clicking here (we noticed Stefanie Ayoub who showed at the Art of Fashion competition in which she received second place). Stay tuned next week when we bring you pictures from the awards presentation and the winning design.

Oh la la! Paris Fashion Week is in full swing. We’ve been busy spotting all of our favourite looks at the shows, on the FROW and, also, on the streets. There’s been street style in abundance this year, and we’ve loved keeping our eyes peeled for all of our favourite looks in between the shows.

Wear it dry, and you’ve got your standard dusting of color—classic and predictable (in a good way). But wet! Wearing it wet opens a whole new world of opportunity. “What you’re doing is bringing out the pigmented nature of the shadow,” makeup artist Vincent Oquendo says. “Whenever I wet an eye shadow, it’s when I really want it to pop—but it really has to be a special kind of product to be able to blend after it sets. Because a lot of the times when it sets, you get streaking.” Nobody wants that. In order to avoid any wet shadow mishaps, follow these guidelines:


Move over Milan, it's the city of light's time to shine. The fash pack have flocked to France for Paris Fashion Week.
Move over Milan, it’s the city of light’s time to shine. The fash pack have flocked to France for Paris Fashion Week.

First, go with the obvious: any eye shadow labeled wet-to-dry. The Nars Dual-Intensity line is the standout—the singles come in 12 different shimmery shades, and there’s a corresponding brush (then there’s the newly released Dual Intensity Blush line, which was all over Fashion Week—but that’s a product for another post). Burberry also makes a few very versatile shades specifically for this in their Wet & Dry Silk Shadows. And the technique-specific eye shadow category isn’t just a ploy to get you to buy more product. “You can’t just use any eye shadow for this,” Vincent says. “Certain ones will harden up on top and become unusable because they’re not made for this.”

Baked shadows are also fair game—we’re fans of Laura Mercier’s Baked Eye Colour Wet/Dry and Lorac’s Starry-Eyed Baked Eye Shadow Trio in particular.

For more advanced players, Vincent suggests moving on to straight pigment (MAC or even OCC’s Pure Cosmetic Pigments). With the added moisture, they’ll become easier to layer with other products. For a look with more depth, try using a cream shadow as a based before swiping with a wet powder shadow. “It’s like insurance,” Vincent says. “You’re doubling your wearability.

This all depends on exactly what you want to do. “Mind the resistance,” Vincent says, particularly if you’re looking for uniform color across the lid. “I tend to recommend a blender brush, which is the brush that looks like a feather duster. If you do it with a stiff brush, you’re defeating yourself before you even start. The joy of a wet-to-dry is you have to get it right amount of product loaded up, and then it blends itself. If the brush is too stiff, it will leave the shadow streaky and then much harder to control.”

However, if tightlining or waterlining is in the cards, a much thinner brush is required accordingly.

Do not, repeat, do not put eye drops, water, or any other sort of liquid directly on your eye shadow. This’ll screw up your product for later use. “Lately, I’ve been wetting the brush with the Glossier Soothing Face Mist, but Evian Mineral Water Spray is good for sensitive eyes,” Vincent says. If the top of your powder does get a little hardened by wet application, there’s a trick to remove it: Get a clean mascara spoolie and “exfoliate” your compact, Vincent recommends. This won’t crack the compact and will make it ready to go once more.

Photographed by Tom Newton.

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