H&M has announced the arrival of a new range of beauty products. Launching a full collection of makeup as well as body care, hair care and beauty tools, the new products will be in stores this autumn! Keeping fashion at the forefront for this new product range, the ever-evolving makeup selection will focus on seasonal looks, ideas and colours.
At a time when makeup is becoming more important to both fashion and expression of personal style, H&M will design dedicated beauty areas in stores and further its commitment to customers as being a true lifestyle retailer. Launching in over 900 stores worldwide, customers will be able to experiment with trends and develop a look that’s all their own.
We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors
– Sara Wallander, concept designer at H&M Beauty.
Over 700 beautifully packaged makeup products will be introduced in the launch, followed up with seasonal drops of new and limited-edition colour collections. The range, which will replace existing beauty products atH&M, will also include two subsidiary collections: a premium beauty line and a Conscious range of Ecocert-approved sustainable products.
Did you hear H&M Home is coming to Toronto? Click here for more.