Tim Hortons hosted an event in Toronto with Deadmau5 and Darcy Oake to celebrate the launch of a new specialty drink. World famous dj Deadmau5 played a 30 minute set at The Thompson Hotel’s Wildflower and Darcy Oake, an incredible illusionist and finalist on Britain’s Got Talent, performed and unveiled a new campaign video (see below).
The event marked the launch of the new Creamy Chocolate Chill – a decadent frozen drink hand blended with real cream and layer upon layer of chocolaty goodness that’s the first of its kind from Tim Hortons.
“Tim Hortons elevated the Canadian cold specialty coffee category to new heights in 1999 with our iconic Iced Capp, and we think Creamy Chocolate Chill is really going to shake up the frozen treat market in much the same way,” says David Clanachan, President and COO, Tim Hortons Canada.
Creamy Chocolate Chill is unlike anything in our current lineup, and it gives our guests one more great reason to visit Tim Hortons on a hot summer day.
Tim Hortons Iced Capp and Iced Coffee lead the cold specialty coffee category, representing nearly eight out of every 10 drinks sold in Canadian quick-service restaurants! Tim Horton’s now leads the overall cold specialty beverage category with more than 50 per cent market share.
From music charts to movie theatres, summer is all about the hits. When it comes to the drink of summer 2015, Tim Hortons has it covered with its newest menu innovation, Creamy Chocolate Chill. It’s so delicious; it’ll have you from the very first sip.
Higher Level of Chocolaty with Darcy Oake
Tim Hortons wanted to show guests that the layers of chocolaty awesomeness in the new Creamy Chocolate Chill will elevate their taste experience to a higher level. Literally. So with the help of Britain’s Got Talent finalist, Canadian illusionist Darcy Oake, they outfitted a Tim Hortons restaurant with hidden cameras and surprised guests and team members with a fun levitation illusion. Lots of preparation and rehearsal culminated in this live event that defies logic.
TIM’S FAST FACTS
– 4,724 systemwide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council
– Founded as a single location in Canada in 1964
– One of North America’s largest restaurant chains
– menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products