We recently got a chance to explore Korean beauty brand AMOREPACIFIC at an exhibit in Toronto recently. The brand, which is already extremely popular among beauty-insiders, is making huge gains with consumers in North America. Leading the industry in natural and botanical skin solutions, AMOREPACIFIC has a long history of breakthroughs, innovations and trusted results.

We got a chance to explore some of this history at The Cosmopolitan Hotel on a hot, sunny day in Toronto. Guiding us through 70 years of history, we learned of the companies deep roots in South Korea and the commitment of fusing natural ingredients to create unprecedented skincare results. The hotel’s penthouse was a beautiful spot to host the exhibit. The small slabs of wall, adorned with photos capturing the company’s rich history were in beautiful contrast against the backdrop of our own city highlighted by the picturesque view. Toronto, with its under-construction condos just off in the distance, looked so young next to pictures of the AMOREPACIFIC history.

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The brand has placed great emphasis on sustainability and creating harmony with nature and the world around us. The brand recently received an award in outstanding achievement for its history exhibit ‘Story Garden.’ Situated inside AMOREPACIFIC’s Osan Beauty Campus in Gyeonggi-do, South Korea, the exhibit takes camellia, the floral ingredient that became the company’s foundation, and creatively showcases the company’s trail of finding true beauty from past to present.

What impressed us in discovering AMOREPACIFIC for the first time wasn’t just the rich history of the company, but it’s insistence on looking to the future. The company invests more on research and development than any other beauty brand we know of, including continuous investments in ingredients, sustainability and reducing environmental footprints.

In its response to global climate change, AmorePacific developed a strategy for each phase of purchase & production, transport, use, and disposal. The goal is to reduce greenhouse gas emissions by 30% per unit of sales by 2020 compared to 2010.


Besides making deep connections within Korea, AMOREPACIFIC has been making lasting contributions to the world of beauty and cosmetics. In an industry that is always hungry for the ‘next-big-thing’ in beauty products, one of the reasons AMOREPACIFIC has been able to remain a leading innovator is its ability to allow itself to fail. Taking the old adage ‘if it at first you don’t succeed, try and try again’ to heart, the brand has invested in trial and error in its commitment to skincare.

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For its development of the compact cushion, one of the biggest beauty trends in the past year, AMOREPACIFIC conducted over 3,600 tests using 200 different types of sponges over the course of a year. AMOREPACIFIC didn’t just become a leader in its launch of the Cushion, it became a category creator. Word spread quickly about the makeup, moisturizer and sunscreen applicator.

In the year 2014 alone, an AMOREPACIFIC Cushion was sold every 1.2 seconds.

A study conducted by a global research firm surveyed 800 Korean female consumers and found that 75% of Korean women have used or are currently using Cushion products. About 55% of women responded that their sole base makeup product was Cushion. More than 8 out of 10 most-favored the AMOREPACIFIC Cushion products.

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