Following the news that singer Jess Glynne will be the brand ambassador for Bench, the clothing brand has announced they will partner with the Grammy award-winning artist on a series of projects. Kicking off with Glynne as the face of Bench’s upcoming fall and winter 2015 campaign, the ‘Hold My Hand’ singer will take part in the #LoveMyHood initiative.
Working with the Bench team is an exciting process. My environment has always shaped my style, so I am relishing the opportunity of being involved in a fashion brand’s campaign.
– Jess Glynne
Glynne will host the AW 2015 campaign with a 24-hour tour of her hometown, London, England, showcasing her favourite cultural components of the city. Bench will follow her through the streets of North London, visit her West London studio, and a stop at the iconic Alexandra Palace where she recently performed.
In a campaign that reaffirms the company’s commitment as a lifestyle brand, BENCH has been running their #LoveMyHood series which features exciting collaborations and events. Offering clothing that looks good and has the functionality you need to live life to the fullest is at the core of the company’s beliefs. #LoveMyHood is an extension of that and encourages their customers to engage with them using that hashtag through Twitter, Instagram and Facebook.
Preview some of the latest Fall and Winter looks from Bench below. Click an image to enlarge.