Square One Shopping Centre debuts Roitfeld and Elgort FW15 Campaign

Square One Shopping Centre introduces their fall/winter 2015 campaign: Up Close and Personal with Julia Restoin Roitfeld as Photographed by Sophie Elgort. Featuring fashion, style and social media star Julia Restoin Roitfeld, daughter of CR Fashion Book editor Carine Roitfeld.

The campaign features outfits and looks from fashion brands available at the shopping centre – H&M, Top Shop, Rudsak, Michael Kors – and lines to arrive with the opening of Square One’s luxury wing in early 2016, including Holt Renfrew and La Maison Simons.

Modeling embellished knitwear with sexy leather; breezy, effortless coats and jackets; and sophisticated evening wear featuring sexy cut outs and peekaboo fabrics such as lace and organza.

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Julia and Sophie were the perfect duo to herald the arrival of the Square One’s luxury wing,

-says Square One marketing director Toni Holley.

“They both come from an incredible fashion pedigree and brought so much elegance and sophistication to the shoot and the campaign. The result is a collection of images that builds on the foundation that we have laid for our 2016 expansion, and solidifies Square One’s position as a premier style and fashion destination.”

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The remainder of the images in the campaign will be released after August 25th during the lead-up to the Toronto International Film Festival. As part of their TIFF sponsorship, Square One will capture the A-list glamour and glitz that comes down the Princess of Wales Theatre red carpet. In addition, they will execute a number of surprise and delight fashion-focused activations during the festival where festivalgoers and Square One shoppers will have the opportunity for VIP TIFF experiences, shopping sprees, seat upgrades and front-of-the-line access.

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