Canadian fashion retailer LE CHÂTEAU has released their latest Fall/Winter 2015 campaign. The set of photos, entitled LE CHÂTEAU OF MONTRÉAL, is accompanied by a 30 second TV spot.
The campaign features different, powerful words written in bold white letters and written in French. The new Fall and Winter clothing collection is showcased nicely and features printed dresses, the season’s newest colour palette, and a stunning coat. The Le Chateau of Montreal campaign is a definite “win” for the brand.
The campaign pays tribute to the company’s origins in Montreal, Canada. Way back, before an impressive expansion to 222 retail locations, there was just one boutique in Montreal. In 1959, opening as “Le Chateau Men’s Wear”, the Canadian company quickly grew outside of downtown Montreal and became a household name. In 1969, Le Chateau provided the signature velour jumpsuits worn by John Lennon and Yoko Ono during their famous bed-in. (Ah, the 60`s)
Check out the photos of the LE CHÂTEAU OF MONTRÉAL campaign below and shop the looks online. You can watch the accompanying video at the bottom of the post.