TOPSHOP recently unveiled Gigi Hadid as the new face of the TOPSHOP Autumn Winter 2015 campaign. In her first campaign for TOPSHOP, Gigi models the Autumn Winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by TOPSHOP Creative Director, Kate Phelan.
A rising star in all four corners of the world, Gigi’s effortless, Californian style, together with her strong social media presence, makes her the perfect ambassador for the TOPSHOP brand. The campaign will feature in stores, advertising, online and social media, globally.
European, American and Asian expansion remains a key focus for TOPSHOP over the next fiscal year, building on the 40 countries in which the brand already has a presence. With a focus on developing the brand’s international and regional online presence, TOPSHOP will see new store openings in Panama, Germany, Canada, Australia, New Zealand and the Middle East, with several new flagships set to open in early 2016.
Sir Philip Green comments:
Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.