Forever 21, one of the most recognized and largest independent fashion retailers in the world released their Fall 2015 fashion collection in-store and online.
Celebrating the new collection, Forever 21 launched a global campaign the celebrates the uniqueness is us all through the tagline, ‘It’s All About You, Forever You.’
To see the campaign images, see below. To see the newest clothing and styles from the collection, click here.
The campaign was photographed by Dan Jackson and styled by George Cortina, the new imagery is a continuation of the brand’s new, elevated point of view and direction. Forever 21 is also putting a large focus on their menswear line, Forever 21 Men.
For the Forever 21 Forever You Fall campaign we paired industry veterans with exciting new faces to reflect the elevated aesthetic of the collection, while keeping the core brand DNA of on-trend attainable fashion that we have become known for.
-Linda Chang, Vice President of Merchandising.
The creative spirit of fashion and its connection to expressing individuality is the theme at the heart of the Fall 2015 Collection campaign. This motif is mirrored through the models featured in the campaign, from Alana Zimmer, who is involved with numerous charitable organizations and volunteers in her spare time, her boyfriend Nick Rea, the self proclaimed outlier and adventure junky, Baylee and Kelsey Soles, the telepathic identical twins from South Carolina, to Yuri Pleskun, the Russian export with a punky personality. Though all have a different background and story, each are connected through one quality – they are all Forever unique.