Fashion Santa | PHOTOS | Yorkdale Shopping holiday campaign

Fashion Santa has already made his way around the world. Weeks before Christmas Day, the holiday campaign for Yorkdale Shopping Centre has been featured on news and talk show segments around the world including The View, The Talk, The Chew and many more. The much-loved Fashion Santa character has been getting a lot of attention for his dashing good looks.

So, who is the Fashion Santa? Model Paul Mason is back and more fashionable than ever, wearing brands from Yorkdale including Ferragamo, John Varvatos and Moncler.

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Want to meet Fashion Santa? Come visit him this holiday season inside of the shopping centre between Harry Rosen and Hudson’s Bay. For every selfie posted to social media using the hashtag #YorkdaleFashionSanta we will donate $1 to Sick Kids Foundation (up to $10,000). For his appearance dates, click here.

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#YorkdaleFashionSanta’s Fashion Tips:
1. Beard primping is a must. #YorkdaleFashionSanta uses beard oil and wash to keep his glorious white beard fresh. Check out: Holt Renfrew, Kiehl’s & Lush.
2. Looking fashionable is easy with the Yorkdale Style Experience. A one-on-one personal shopping trip at Yorkdale will help you find the best pieces to add to your wardrobe.
3. Arriving in style starts with valet. Plus you can make your shopping trip even more fashionable this holiday season with bag valet & home delivery.

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