Drena De Niro stars in new Square One Campaign

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Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (1)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (2)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (3)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (4)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (5)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (6)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (7)

Drena De Niro stars in new Square One Campaign
Drena De Niro stars in the new Square One Mall ad campaign photographed by David Drebin. (8)

In anticipation of a new shopping season, and new shopping destinations, Square One Mall has released a teaser of their latest ad campaign!

Photographed by internationally renowned photographer David Drebin, the campaign features actress, director and style muse, Drena De Niro, daughter of acting legend Robert De Niro and actress Diahnne Abbott. The photos are meant to transport viewers into the sultry surroundings of a summery cityscape (see gallery above).

The first time I saw David’s work I was immediately transported into his world of exotic locations, brilliant colours, and dramatic circumstances. Drena provided the ideal canvas for crafting the Square One woman. Together, they created a collection of images that is elegant and evocative.

– Square One Marketing Director Toni Holley.

The complete SS16 campaign will be unveiled on March 1, upon the opening of the Square One Luxury Wing. The photographs will be exhibited within the new space, along with details of a social media contest to win a luxury-shopping spree. Contest information will be revealed on Square One’s social media platforms on February 29. Check out all the photos we have so far in the gallery above!

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