Joe Fresh First Store Opening in Vancouver

Photo: George Pimentel

Toronto Fashion Week may be in full gear with models sashaying down the runway in designer duds, but our neighbors to the west were celebrating their own fashion milestone last week.

On Saturday, October 16th, Canadian line Joe Fresh opened their first flagship, stand-alone store in Vancouver’s trendy Granville Street. The event was celebrated with a large block party that included Rebecca Tay of Fashion Magazine, Divine Brown and Lisa Tant of FLARE, who was sent jet-setting to the opening and then back to Toronto in time for our fashion week. The man of the hour, Joe Mimran, was on hand to celebrate the opening of the first store.

Toronto fashion lovers need not worry, as the brand plans to keep things fresh in our own backyard as early as 2011, with plans to open other Joe Fresh stores throughout the country. According to the Joe Fresh site, their next stops could be Bramalea City Centre in Brampton and an undisclosed location in our city. Congrats to the brand and the people behind it for all their home-grown success!

Check out some pictures of the event below, sent to Toronto Is Fashion from Vancouver blogger Olivia Lovenmark from Style Struck.

*At time of posting, Joe Fresh announced that they will be creating the new Scouts Canada uniform for 2011*
Fashion Bloggers Jeremy Szafron, Niki Blasina, Olivia Lovenmark, and TV host/journalist Adrian Mainella.
Lisa Tant and Olivia Lovenmark
Former Vancouver Canuck Travor Linden and Lily Nguyen
Lily Nguyen, Peter Ty and Fashion Writer Ishra Sharif
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