When we first started this blog, we wrote an article on which fashion houses ranked the highest in terms of Facebook Friends. Since that article was posted, many changes have been made in social media; Facebook now trades publicly on the stock market, Instagram became a huge sensation for amateur shutter-bugs, and Twitter became a highly valuable tool for celebrities and fashion labels alike.
In recent days, the ‘twittersphere’ in Toronto has been taken over with talks of fake followers, inflated follower counts and of course the often taboo subject of paid followers. The latter, a process which involves a Twitter user paying a company to have users follow them with fake or inactive accounts, was brought to light through an article written by Zach Bussey (@zachbussey). His Twitter account has since been attacked through spamming from someone who he claims to know, someone who clearly uses the fake followers to boost their influence and is scared of being exposed.
This got us thinking. With all the talk of followers, who would the top designer labels on Twitter be? With no fashion house even coming close to the Top 100, some of the rankings on the list may even surprise a few of you, with some big labels making it to the bottom of the list. Maybe they should buy a few followers too?
1) Dior – @Dior
#833 Followers: 1,243,357 Following: 100
2) Burberry – @Burberry
#895 Followers: 1,187,041 Following: 143
3)Yves St Laurent – @YSL
#1396 Followers: 1,000,956 Following: 138
4) Chanel – @Chanel
#1802 Followers: 791,247 Following: 0
5) Marc Jacobs – @MarcJacobsIntl
#2,008 Followers:706,793 Following:621 We overlooked the Marc Jacobs account because the @Marcjacobs account has only 126,218 followers, but the international account has over 700,000 followers (thanks @shotbyPhil for the help!)
6) Calvin Klein – @CalvinKlein
#2844 Followers: 480,953 Following: 155
7) Gucci – @Gucci
#3309 Followers: 431,785 Following: 268
8) DKNY – @DKNY
#3473 Followers: 414,299 Following: 1,154
9) Dolce & Gabbana – @dolcegabbana
#3731 Followers: 395,911 Following: 388
10) Christian Louboutin – @LouboutinWorld
#3851 Followers: 382,752 Following: 204
11) Stella McCartney – @StellaMcCartney
#4887 Followers: 333,903 Following: 569
Rounding out the rest of the top 20 are Coach, Betsey Johnson, Louis Vuitton, Proenza Schouler, Tory Burch, Alexander McQueen, Tommy Hilfiger, Isaac Mizrahi, Helmut Lang and Bulgari. Of course as people follow and un-follow at their own will, this list will constantly be changing. If you need to put more fashion fun into your Twitter feed, don’t forget to add @Tif_Marc and @Tif_Richard for even more of the latest fashion news from Toronto and around the world.