The White Cashmere 2012 Collection Show

The 2012 White Cashmere Collection was unveiled on the runway on Wednesday, marking a tradition that dates back to 2004, to help bring attention to Breast Cancer Awareness Month. Kruger Products, maker of Cashmere, challenges established and emerging Canadian fashion designers to create beautiful pieces of couture, crafting their one-of-a-kind design out of Cashmere bathroom tissue. The collection, themed Fashion with Compassion, was meticulously curated by Farley Chatto who assembled 15 designers this year including Adrian Wu, Cara Cheung and Izzy Camilleri. Izzy’s design was an audience favorite, since it was the show’s first children’s wear design and was crafted from Cashmere EnviroCare, a bathroom tissues made with 100 percent recycled paper!

Hosted at the prestigious Arcadian Court, the White Cashmere Collection was a unique fashion show, and we were blown away by what these creative talents could make from the odd fabric choice. With a nod to old Hollywood, the luxurious gowns came down the runway escorted by music from Hollywood’s golden era. The show was hosted by Canada AM co-host and breast cancer survivor Beverly Thomson, a long time supporter of the collection. Beverly was also joined at the podium by breast cancer survivor and leading Quebec journalist and blogger Lolitta Dandoy who delivered a poignant speech about her own personal journey and the importance of getting tested for the disease. To coincide with the White Cashmere Collection, Kruger Products unveiled the limited-edition Pink Cashmere, Canada’s first coloured bathroom tissue in more than a decade. Twenty-five cents from the sale of each package goes directly to the cause throughout October Breast Cancer Awareness month.

Cashmere asked us to pick our favourite design and create a stylized Pinterest board. We chose the Anomal Couture design by Sonia LeClair, and used Marilyn Monroe as our inspiriation for how we styled the look. You can visit our Pinterest board by clicking the image below.

Toronto Is Fashion - Cashmere Stylized Pinterest Board

Check out the photos from the runway below. To learn more about Cashmere’s involvement with the Canadian Breast Cancer Foundation and to vote for your favorite design from the show, which Cashmere will donate $1 for every vote cast, click here. Theses also a chance to win one of four $2500 shopping sprees! Also, helps us out by clicking here and completing a quick survey. For everyone that completes the survey, Matchstick will donate $2.00 to the Canadian Breast Cancer Foundation!

Photo Credit: Greig Reekie,

Matchstick will donate $2.00 to the Canadian Breast Cancer Foundation for every survey that is filled out.

  1. Elegant to see the white cashmere outfits! I wish I could attend the event!! I hope the gorgeous event was enjoyable as well as successful to fulfill the purpose of it and gathered the desired amount for the foundation. Lots of good wishes for the 'Canadian Breast Cancer Foundation'!!

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