Luxury goods retailer Holt Renfrew has just announced a new partnership that will see beloved children’s icon, Babar the Elephant, adorning a vintge-inspired collection. Partnering with Nelvana Enterprises and The Clifford Ross Company, Holt Renfrew will carry the new collection of beautifully designed books, games, puzzles, plush toys and pajamas. All Holt Renfrew locations will also host a series of book readings from the cherished tales, with select stores featuring Canadian television stars.
The readings will take place on Saturday, December 1st and Sunday, December 2nd, and Babar will also be making special appearances in Toronto at Holt Renfrew’s flagship Bloor Street location and Sherway Gardens store. Young guests will be treated to Babar’s signature gold-coloured crowns, bow ties, cookies and refreshments. Ah, to be a kid again! Hopefully they will save some of those gold crowns and bow ties for the ‘young-at-heart’ guests in attendance.
Also, for a limited time, Holt Renfrew customers who purchase items from the vintage Babar collection will receive an exclusive Babar holiday card.
“Babar has found a perfect home for the holidays at Holt Renfrew,” said Andrew Kerr, Head of Consumer Products, The Americas and Australasia, for Nelvana Enterprises. “Both are celebrating significant milestones with Babar’s 80th anniversary and Holt Renfrew’s 175th, and are synonymous with time-honoured elegance and have a multi-generational appeal. We are excited to partner with Holt Renfrew to introduce our new range of vintage Babar products to its clientele.”
Babar originated in the 1930s as a bedtime story told to Laurent de Brunhoff and his brother by their mother, Cecile, and first came to life through the art of Laurent’s father, Jean de Brunhoff, a painter, who produced seven books about the character. When Jean passed away at the young age of 37, Laurent, who studied at the same art academy, built on his father’s work, creating many bestselling adventures for the elephant family. Babar tells the charming tale of a little elephant playing in the jungle who ventures into town after his mother is shot by a hunter and then returns to the jungle, where he becomes the King of the elephants.
A remarkable success story with humble beginnings, today Babar continues to reign as the King of children’s literature. The lovable elephant has appeared in more than 100 books in 17 languages as well as multiple TV series and specials, and even a feature-length film.