Too Cute: Evian’s ‘Baby&Me’ Campaign


If you asked someone to hand you an “Evian water”, chances are they know exactly what you mean.

As one of the most recognizable brands on the planet, Evian has become entwined with fashion, music, and high-end luxury. A limited edition collection of glass water bottles designed by fashion designer Diane Von Furstenberg was released recently, joining designers Jean Paul Gaultier, Issey Miyake, Paul Smith, and Christian Lacroix of bottle designers. The brand’s parent company launched an organic skin care line featuring Evian water, and also operates a luxury resort in France which features Evian Thermal Baths at the hotels spa.  

Recently the brand has focused on promoting healthy, funny, and youthful advertising campaigns. Their last video received a world record and the video that accompanied the campaign received a staggering 150 million views. Their latest campaign will also see the release of an app that will allow the user to babify pictures of themselves and friends.

If you’re having a bad day, this short video may just put a smile on your face. If you’re having a good day, then this adorable campaign can only make it better. It’s called ‘Baby&Me’ and the video is not what you would expect given the title…see for yourself.

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