Holt Renfrew has collaborated with Giorgio Armani and Free The Children to create an exclusive limited edition baby blanket, just in time for Mother’s Day. Proceeds of the $50 blanket will support Free The Children’s international mission to developing communities in Kenya, providing the necessary healthcare, clean water and support needed for Maasai mothers and their babies through the first year of the child’s life.
The baby blanket will be available in four designs inspired by the vibrant colours of the traditional kanga wrap worn by Maasai mamas. Purchases of the blanket will help Holt Renfrew reach its goal of raising $100,000 for Free The Children.
“Every mother and baby deserves a happy and healthy start, and the basic necessities of health care and clean water,” said Alexandra Weston, Holt Renfrew’s Director of Brand Strategy. “Holt Renfrew joined with Armani to create a product that could help new mothers and babies in a Free The Children community. Inspired by this cause and culture, Armani designed this luxurious baby blanket exclusively for Holt Renfrew, with proceeds supporting Kenyan newborns and mamas in need. This is a great mother’s day gift idea!”
“For millions of children and families around the world, even the most common illnesses – from malaria to typhoid – go untreated despite being preventable,” said Craig Kielburger, co-founder of Free The Children. “Free The Children’s Adopt a Village model aims to improve access, while helping to change the circumstances and the behaviours of families living in the developing communities in which we work. We are so grateful for the collaboration of Holt Renfrew and Armani, creating a meaningful product that truly gives back, benefiting the first year of a baby’s life in developing communities.”
The Armani baby blanket will be available for purchase at all Holt Renfrew stores across Canada and online at holtrenfrew.com beginning May 3, 2013.
This isn’t the first time Holt Renfrew has teamed up with creative people to do good deeds. Check out some other posts below: